LovePulp began in January 2026, inspired by the desire to revive the tradition of exchanging cards. In the era of AI, online living, and the social disruption caused by the Covid pandemic, it has, in our view become more and more important to us to reignite the value of being present, being social, developing long-lasting, deep and meaningful connections with loved ones, whether finding new friends, growing the bond of existing relationships, celebrating, showing support, giving condolences, or even just sending a funny card to take the p*ss out of someone, because we know they'd do it to us too. There's no better feeling than getting together to laugh until we cry.

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Let's reignite the importance of connection, quality time together, friendships, family, and love with true, heartfelt gift-giving. ​

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While on our journey, we endeavour to ensure that all the products we provide are ethically and sustainably sourced. Giving you peace of mind that your gift giving is good for people, and the planet.